So you’ve found an ad you don’t particularly agree with or that is blatantly offensive on Helium – what do you do?

Simple. Take a screenshot and send it to help [at] helium.com.

How do you take a screenshot? On a windows PC simply hit the “print screen” button found typically above the arrow keys. Then paste (control + v) into Paint or some other editor, crop as necessary, and save. For mac OS X hit command + shift + 4 to form a crosshair. Then click and hold the left mouse, highlight the area you want to copy and let go – it will save it right to your desktop (typically).

A common SEO (Search Engine Optimization) term that is used nowadays is “link juice.” So what is link juice?

Link juice basically refers the passing of authority by other sites to the destination site.

Huh?

Let’s back up for a second. When we talk SEO most people really are talking about ranking in Google. Google has a patented method for its ranking engine called PageRank. Google has stated it uses that plus various other methods and offsets to rank its index but PageRank is the most well known.

So how does PageRank basically work? Basically, each site starts out with a PageRank of 1.0. Google then takes every site it links to and divides it’s PageRank up and passes that on. So, if that site with PageRank 1.0 (we’ll refer to it as site A) linked to 4 sites (B-E) it would pass on 0.25 of PageRank to each.

Now each of those sites has a PageRank of 1.25 (1.0 original + 0.25 from A). They then link out to a certain amount of sites and Google divides their PageRank of 1.25 by the number of outbound links they have and passes that on. And so on and so forth through many iterations.

So what do you end up with? Some sites end up with many, many inbound links that add to their PageRank. These sites are the ones you typically find at the top of search results for almost any search terms.

So, again, what is link juice? Link juice is the passing of PageRank. So when a site links to another, it is said to be passing on it’s link juice to it – basically, it’s passing on a portion of it’s PageRank. That’s it.

Now, this is a very basic and general example – keywords, niche and many other factors can come into play. But that’s a separate post.