
Freelance writers face unique challenges. Many freelance writers do not depend solely on work from clients or from upfront payments, instead, many depend on income that comes from residual earnings. Residual earnings are based solely on the traffic, number of people who view the work, that a piece of content receives. So, in addition to being able to research and write high quality articles, freelance writers also need to learn the art of Internet marketing.
One of the most popular and easiest marketing tools to utilize is Twitter. Like anything else that involves marketing, it takes some time and energy to learn in order to market articles effectively, but the return on your investment is worth it.
Twitter is a micro-blogging (posts of 140 characters) and social networking site. As with most social networking sites, it can account for large amounts of time before you even know it, but with good time management and some automation, you can tweet while you sleep and continuously earn.
Before we continue, if you’re new to Twitter, please consider reading “5 reasons every freelance writer should invest time in Twitter.”
Why automate Twitter?
Wait a moment, consider what happens to an article when it is sent through a Twitter stream. Someone posts a tweet and it then is pushed to a feed which everyone who is following them can see. The followers who are reading that stream see the article and if they are curious enough, they may read it and if they like it they may even re-tweet it to their followers. Remember the old shampoo commercial “and they told two friends, and they told two friends, and so on and so on”? Twitter works under the same premise and has the ability to send anything viral. By automating Twitter it means that a freelance writer does not have to spend time revisiting Twitter and manually creating updates. Automation of tweets will help save time, effort and can even market for you while you’re sleeping.
What tools are there available to use for automation?
Automation is a great tool and one that everyone, especially freelance writers, should be using to their full advantage. There are many Twitter applications such as HootSuite, TweetAdder and SocialOomph that help you schedule tweets for certain times of the day and will tweet them for you. This offers you not only the opportunity to save some valuable time, but to market to others while you’re snoozing away. Most of these options are of low to medium cost solutions that can potentially provide a respectable ROI on your time and money spent.
What kind of ROI are we looking at here?
Each of the three programs mentioned above have different fee structures. HootSuite offers a free (limited) version as well as low-cost monthly options. TweetAdder offers a lifetime subscription for a set price of less than $75 and SocialOomph offers a monthly service for less than $30. Speaking only for myself, I use SocialOomph for my Twitter account (and several client accounts). On average, my earnings drop $3-$5 per day if I forget to load work into SocialOomph. Over the course of a month I average $10 per day (this is with approximately 900 articles). Other income has increased as well (AdSense, etc.) as a result of using automated Twitter features.
How many followers do I need?
Fortunately, there does not appear to be a correlation between followers and income. In fact, some client accounts have fewer than 1,000 followers and are gaining as many hits a day as the account that has more than 10,000 followers. It is more about the quality of the followers you obtain versus the quantity. One person who is interested in what you have to say, reads your posts and shares them is much more valuable than 100 people who don’t bother with anything you post.
To recap the value of tweeting while you sleep
If used properly, Twitter is a great promotional tool that can educate writers on crafting better headlines to attract views, aid in finding new work and increase residual revenue opportunities. By selecting an automation option that schedules your tweets, you’re likely to tap into a market you might never have before like the one viewing while you sleep.
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Image Credit: By Sanseng (Own work) [CC-BY-SA-3.0 (www.creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons